Imported lager is the uncanny valley of beer

July 7, 2012

beer

Recently at Tapjoy I became the official Kegmeister. My reign lasted for maybe 24 hours before a coup.

Upon given the honor, I quickly drafted 3 executive orders:

  1. We shall have a third can of co2 at all times to ensure the beer never stops flowing.
  2. We shall have a third keg not inside a kegerator on hand in case of emergency.
  3. That third keg (to replace our beer pong beer) shall be of the Great Domestic Lager: Bud Light. The sure sign of a good time.

I imagine you can assume why I was ousted. Bud Light does not attract fans in the bay area. Not by a long shot. I was quick (but unsuccessful) defending my decisions.

My defense is that beer need not always be flavorful. There is a place for the refreshing taste of a simple domestic lager. It's not worse, just different. Since this was intended to be our drinkable, light, beer pong beer. I felt Bud Light fit the bill perfectly.

I love beer! Being a native Northwesterner, it is unsurprising that I am attracted to the hoppiest of IPAs. I prefer them unbalanced and bitter to the point of ripping paint of walls. I want them to have ABV equivalent to some wines. Some of my other favorites include: the amber, the belgian trippel, and the RIS. On occasion, I will have a porter, pilsner, wheat beer, or really any style. The only style that I am not really a fan of is Framboise. I participated in the Heart of the Valley Homebrewers association back in Oregon. Some of my friends are very into making beer, and while homebrewing isn't my thing, I love to talk about it! (And taste the results!)

But still, I love myself a nice domestic lager. Bud Light, Coors Light, or even better: Shiner Bock and Yuengling! It is a different type of satisfaction, however. What I look for in domestic lager is high carbonation, cold temperature, light flavor, light mouthfeel, simple aroma, consistency and overall refreshing nature.

This brings me to my point. I think that craft and European lager misses the point. They fit somewhere between a nice, flavorful beer and a refreshing, simple lager. These lagers confuse me. I don't know what I'm looking for. They're too 'good' to be lager, but not 'good' enough to be an ale.

They simply fall into the uncanny valley of beer.

- xxx